Wednesday, November 27, 2013

A Googolplex of Greatness

 A Googolplex of Greatness
Marga Rillo

When one thinks about Google, a one-faceted definition usually comes to mind: A straight-to-the-point search engine that offers over a billion pages on a single topic. This feature, in itself, is ground-breaking, but since the recent move to extend its offerings to other elements of the internet, the movers and shakers of Google have shown how brilliant technology can be. Charismatic and genius, the corporation has been exerting great effort in showing the beauty of Google, particularly through the GDayX sessions around the world. In the recently held GDayX Manila, speakers were tapped to share their thoughts on technology, business, and networking in the world today. Simultaneously fun and value-adding, the event provided its attendees with a new perspective on the interactions of humans with one another and with the devices they integrate into their lives.

Gail Tan, a Country Communications Manager for Google, began by explaining the missing human element in the relationship between technology and business. Zeroing in on one of the main mottos of the company, she emphasized the need to listen to and to cater to the needs of the users, and how this should serve as the driving force behind all of the efforts of a corporation. Google is able to achieve this through crowd-accelerated innovation, a mechanism seen in services such as G+ and Google Maps where the users are encouraged to collaborate with the company in effectively engaging and educating.

The second speaker, Herald Uy, then introduced Google’s Communication Tools. These tools, with Gmail, Hangouts, and Google Drive, make use of cloud technology in allowing the user to work with any team, on any device, in any place, and at any time. The company effectively promotes a culture of collaboration and teamwork, all performed seamlessly and efficiently. In this way, Google is able to serve as an avenue for the revitalization of old companies and the forming of connections between them and their employees.

The fourth speaker, Trixie Canavel, a manager for Content Partnerships in YouTube, later on spoke about the benefits of using the website in line with promoting one’s company.  As the #2 search engine of the world, with over 150 years’ worth of videos being viewed on Facebook everyday, it’s a no-brainer that the website should assist in finding and engaging an audience. YouTube can then aid a business by exposing its many users to particular products and services, thus allowing it to develop a closer relationship with its clients and to increase its online presence.

It’s mind-blowing to think about the achievements of Google in the past 15 years that it has been around. From a simple search engine programmed by two ordinary students in Stanford, the corporation has grown into an innovative powerhouse that continues to revolutionize how we connect with one another and, in effect, how we live. Without a doubt, there is no way but up for Google, and the world cannot wait to begin searching as to what it will do next.

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